Topple Hunger
Move For Hunger™ took on the GUINNESS WORLD RECORDS™, aiming to topple over the most cereal boxes in a domino fashion to highlight and address food insecurity, hunger, and food waste in the United States. It was supported by major sponsors such as Kellogg’s™, Kroger™, and the United Dairy Industry of Michigan™.
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Main Objective
Within an 11-week timeline: create a scalable logo suite that complimented multiple brands and optimized collateral for cross-platform engagement.
Outcomes & Results
Delivered a visual identity, design assets (illustrations and GIFs), collateral pieces (banners, feather flags, signs, shirt design, social media toolkit, backdrop), and event photo gallery. The record-breaking achievement of 12,952 cereal boxes resulted in a monumental donation of over 500,000 meals to local food banks, magnifying the collective action. Additionally, the success of the branding positioned it as a template for use in future events.
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