The Giving Plate
In this socially responsible café, customers can uniquely purchase a token that someone else can redeem for a meal without strings attached. The establishment serves generosity in every dish, fostering a culture of kindness and community support.
Main Objective
The primary difficulty revolved around developing imagery effectively conveying the café's distinctive selling proposition. The concept was inspired by the tradition of a "giving plate," where a meal is passed from one person to another. The logo functions as a means to connect and symbolize their overarching mission.
Outcomes & Results
A brand identity was crafted to boost recognition and positioning. Applying these guidelines to the strategy helped clarify goals and enhanced consistency across all touchpoints with target customers.
